Tag: unaided awareness

Apple Brand, Branding, Awareness.

The Notoriety of Brands on the Romanian Market Among Youth

Based on the results of a survey conducted among students from the Faculty of Economic Sciences of Vasile Alecsandri University of Bacau, this paper highlights the brands on the Romanian market that enjoys the highest reputation among young people, for certain categories of products: food products, alcoholic beverages, cigarettes, personal

BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have