Day: March 8, 2017

BRAND: The Notoriety of Brands on the Romanian Market among Youth

The last article from the seventh volume (issue 1) of BRAND is a research conducted by Laura Cătălina Ţimiras, entitled The Notoriety of Brands on the Romanian Market among Youth. The main and most common marketing strategy used nowadays is publicity. Making the brand known and well-advertised seems to have