Day: September 9, 2016

BRAND: Eye on China and United States

The latest volume of the BRAND. journal presents a new study developed by Milad Mahyari and Minoo Alemi, who analysed an eventual economical conflict between China and the United States of America. United States endeavors to compel the Chinese into assention of expanding the estimation of their conversion standard to

BRAND: A Framework for Selection of Intermediary in Marketing Channel

The latest volume of the BRAND journal brings a new research where Gholamreza Jandaghi, Kamran Shahanaghi and Hamid Reza Irani study A Framework for Selection of Intermediary in Marketing Channel. This study looks to inspect how organization can choose the best go-between for its Marketing channels with least of criteria and time. Outline/technique/approach –

BRAND: English Shop Signs and Brand Names

In the most recent volume of the BRAND journal, the researchers Parvaneh Khosravizadeh and Hemaseh Bagheri Sanjareh have brought another intriguing study that spotlights on the English shop signs and brand names and how they spreaded around the world. Theoretically, the present study tries to examine the general population’s disposition to